Anytime we pick up a new brand here at Salter’s we like to take the time to highlight it and share our excitement. For this 2017-2018 ski season we have added a new ski brand, Armada. Armada is a company that’s dedicated to pushing the sport of skiing and their innovations and product developments are driven by athlete demands. Not only is it an athlete driven company, it’s also historically an athlete owned company. We’re excited to add Armada to our list of leading brands and we think they fit in nicely with our existing options thanks to their relatively unique history and influences from freeride skiing.
When Armada was first introduced to the ski world it marked a new approach to developing skis. In the early 2000’s freeskiing was starting to make waves in the industry. Slopestyle park skiing and backcountry freeride were starting to move from obscurity to a driving force within the industry. While most ski companies remained rooted in alpine ski racing and either produced relatively basic freeride and terrain park skis, or didn’t make them at all. Five skiers and a photographer who were all at the center of this new skiing discipline banded together to create a brand that would create skis designed and constructed specifically for their unique set of demands. If you’re familiar with the history of freeskiing, you’re familiar with these names: JP Auclair, Tanner Hall, JF Cusson, Julien Regnier, Boyd Easley, and Chris O’Connell. They developed the brand with the simple business strategy and moto of “Armada. What skiing will become.” In the early years, their skis were all twin tip designs and since then Armada has helped push new designs and shapes across a wide variety of disciplines within the sport. We’re very excited to be able to offer Armada to our customers and we’ll have some great options in stock for adventurous freeride and all mountain skiers.
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